![]() One video game review I came across said: ![]() This can be particularly appealing for players that want to use games as a way of temporarily forgetting about everything else that’s going on in their lives. By being totally absorbed players can forget about everything else for a few minutes. Most simple games like Flappy Bird take up all the player’s cognitive ability because anyone playing on it has to totally concentrate on it. The game is gender-neutral and has a ‘moreish’ quality (a bit like chocolate in that it’s really hard just to eat one piece) and can fit in flexibly around what individuals do in their day-to-day life. It’s gone forever.”Īs someone that has spent over 25 years researching into video game play, Flappy Bird is the latest in a long line of fun and deceptively simple games that someone can end up playing for hours on end. To solve that problem, it’s best to take down Flappy Bird. But it happened to become an addictive product. “Flappy Bird was designed to play in a few minutes when you are relaxed. It’s a simple arcade game but unique in its incredible difficulty, just as the developer’s clearly intended.Įarlier this month, the game’s creator, Dong Nguyen, withdrew Flappy Bird from online app stores – even though he was earning over 50,000 a day via in-app advertising revenue. I found that playing it was fun as well as frustrating and, if I’m being totally honest, the game fulfils its own mission entirely. Each attempt is frustrating and you think you can do better next time, or at least prove that you’re not an idiot incapable of simply guiding a bird past some pipes… Despite all of its obvious and irritating flaws, Flappy Bird remains incredibly addictive and is certainly worth taking a few minutes to check out (although that few minutes may well turn into a few hours). As soon as one game ends you can be into the next one in seconds making for an incredibly addictive experience. Then there is the ease in which you can start the next game immediately after failing your last effort. After a few hours playing Flappy Bird a double-digit score would probably be all you could expect. Making it through a few sets of pipes feels like a humongous achievement as crashing is so much easier – it’s almost as if the game starts off at the highest difficulty level and just remains that way rather than gradually becoming more challenging. ![]() The one-finger gameplay is easy to grasp immediately but Flappy Bird is ridiculously difficult from the get go. Maybe it’s that the game is incredibly easy to pick up and play. I decided to download it and take it for a spin as, if it is the most popular free app at the moment, it must at least be worth a look. From that point forward, that title – Flappy Bird – irritated the hell out of me and I couldn’t stop playing it…So, why can’t I stop playing? I’m actually not entirely sure myself. “I was perusing the App Store, as one often does, when I noticed a new title sitting at the top of the free app chart. For those that do well, they immediately want to play again to beat their high score. As soon as the game is over, the only way I can dissipate the feeling of frustration, annoyance, and anger of not doing very well is to play again immediately. As one media commentator noted, it’s a game you love to hate – but end up just loving it!ĭo a quick Google search on Flappy Bird and the one phrase that keeps coming up is that the game is “infuriatingly addictive” – and I couldn’t agree more. Embarrassingly, I have yet to get into double figures. Hitting or touching a pipe – or touching the ground – and it’s game over. ![]() For each gap in a pipe that the bird flies through, the player gets one point. The game’s premise is so simple, almost banal – just keeping a bird flying by tapping one finger on the touch screen of a phone or tablet and guiding the bird between a series of pipes with gaps. Flappy Bird is another one of those free games that is very hard to put down once you start playing it. Within an hour, everyone – from the toddlers to the octogenarians – was playing it. ![]() The following blog is an expanded version of an article that first appeared in Nottingham Trent University’s Expert Opinion columnĪ few weeks ago I was introduced to the game Flappy Bird by my kids while celebrating the 80th birthday of their grandma. ![]()
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